Podcast 42: Looks awful, tastes great

Better late than never! Recorded on 10/12, you can blame this delay on Carolyn (and Austin allergies).

HOCKEY’S BACK! Carolyn & Merrin discuss new addition Korpikoski, Team Dads, Klingbeard, and try really hard not to make fun of the Oilers (spoiler: they fail). Plus, Carolyn ruins fantasy hockey and Merrin relives childhood trauma. All in a day’s work.

No supplemental materials today.


Podcast Episode 24 –12.1.15 (The One With Facetiming)

In this shenanigans-filled episode, the Ladies love Jason Demers, say nice things about Brad Marchand (no, we’re not kidding), make a lot of boys cry, Carolyn goes off about the DoPS and Merrin finally admits her secret shame. Remember, everyone loves a good jazz square.

You can also find us on iTunes – please rate & review!

Supplemental Materials (and there is a lot today)

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To Boldly Go Where No Prediction Post Has Gone Before

HOCKEY IS BAAAAAAAAAAAAAAAAAAAAAAAAAACK. Like many slightly more legit hockey news sources, the Ladies have some bold predictions for the coming season.

Jack Eichel and Connor McDavid run away together.

Two teams, both alike in dignity,
In fair North America where we lay our scene,
From ancient grudge break to new rivalry,
Where dirty dangles make pretty goals unclean.
From forth the fatal loins of these two bros,
A pair of starcross’d frenemies take their flight;
Whose media-frenzied adversarial overthrows,
Do with their escape bury their countries’ strife.
The contentious passage of their competitive narrative,
And the continuance of their coaches’ rage,
Which but their generational talents’ flight nought could remove,
Is now the 82 game traffic of our stage;
The which if you with patient ears attend,
what here shall miss our predictions shall strive to mend.Read More »

9.30.15 Mailbag (The Ladies Weigh in on the Hot Dog/Sandwich Debate)

The season is drawing ever nearer, which means we, the Ladies, have reached the “frothing at the mouth” stage of anticipation. While we know our readers aren’t always as ravening as we are, we figured now would be a good time to bring back the 2BL Mailbag, just in case you had burning questions about the upcoming season.

Anonymous Asked:

Who do you guys think will be beside Jomoo Bonn and Toloor Sogoon? I’m hoping it will be Potrock Shorp.

C: I laughed until I cried when we got this question. I completely forgot about this joke. Oh man.

M: I think it was the first time I fell off the now sadly deflated exercise ball, so I don’t forget this one. Jomoo Bonn ahahahahaha.

C: As for actual lines, yes, it looks definitely like Potrock Shorp (teeheeeeeee) will be joining the wondertwins.

M: As Merrin predicted in the beginning of the summer, Carolyn shot down, and then Lindy Ruff confirmed. Or, Morron (HOW DID I NEVER DO THIS BEFORE) Corolon, and Londo Roff.

C: Londo Roff!!!! It’s like a Star Wars name.

M: I was literally making this joke at exactly the same time. GREAT MINDS.

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The NHL’s Growth Problem (How I Learned to Stop Worrying and Love the Non-Traditional Market Pt 3)

It’s time for my last segment on marketing & the NHL, and much like part 2, this article is about a particularly poorly served demographic – the US’s growing Latinx population. A quick note on terminology here: I have chosen to use Latinx here instead of Latin@ for readability reasons (and because it is gender neutral). I’ve chosen this term over ‘hispanic’ in most cases, as hispanic also includes Spaniards, who are very much not the population I’m speaking of here. Also, there are arguments that the use of Hispanic was begun as an effort to differentiate Spanish speakers from white people (ie a racist history), not as a term of self-identification.

Off the bat, I want to make one thing very clear; I’m white. In the census boxes, I tick “white, non-hispanic.” I’m pretty much the whitest person you can meet, other than one of those like, creepy Children of the Corn kids.

That said, the point of this article is to focus on why this population is so important for the NHL to court, versus how they should be courted, as there is a lot of cultural nuance that I am not privy to. Most suggestions I will make come from data or learnings from other people or companies, most of which are Latinx owned.

While this article does stand alone, it is probably helpful to read through Part 1: Player Marketing and Part 2: Marketing to Women first.

Part 3: Speaking French is Romantic, but Speaking Spanish is Lucrative

(Speaking Spanish is also sexy, as Antonio Banderas and Salma Hayek would like to remind us).

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The NHL’s Growth Problem (How I Learned to Stop Worrying and Love the Non-Traditional Market Pt 2)

This particular article is a bit harder to write, because as a woman, I feel extremely passionate about female fans in sports, and just how underserved that demographic is. Every woman I’ve ever spoken to about sports has some sort of story about how her ‘worth’ as a fan has been questioned, usually by fellow male fans. There was an excellent research piece done by @phylliskessel13 over at Pension Plan Puppets studying the interaction between gender and sports fandom, and you should read it.

But that’s not what this article is about. This article is about marketing, the NHL, and why the NHL needs to specifically reach out to women to further its goals of “Growing the Game.”

If you missed Part 1, you can read it here.

Part 2: Marketing to Women Isn’t About Political Correctness, It’s About Making Money

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Movie Review: Goon


So Tuesday I watched Goon for the first time ever. This apparently was shocking news to a lot of people, but it came out when I was still Not A Sports Fan* nor do I find Seann William Scott attractive, and so it had literally never been on my radar until this summer.

Let me start out by saying I really really liked this movie.

The main characters, Doug, Eva, and Xavier, had a lot of depth. It was a surprising amount of acting from good ole SWS, and while the plot, which pits Retiring Enforcer against Rising Star Trying To Find His Place In Life, was nothing new, neither one of these characters was written as a villain. Their eventual showdown is nothing more than a product of the culture in which they live; fighting is their job, and they’re both determined to do it well.

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